JC ENT

Assignment 20A – Growing Your Social Capital Domain expert: ·          Bastian Lehmann is the co-founder and CEO of the wildly successful food delivery app/ service Postmates. ·          He fills the spot as he is one of the founders of an application/ service that is very similar to mine (the key difference being they only offer food). I would imagine he is very knowledgeable in the area of food delivery services and his input would be helpful in furthering my business idea. ·          I found Bastian Lehmann through google and then subsequently going to his LinkedIn profile. ·          There is no number or email that I could contact him from, but I could try to connect with him through LinkedIn. ·          Including this industry leader will help me to understand this indus...

Assignment 19A – Idea Napkin No. 2 o      Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? o      My name is John. I think some of my skills include having a strong work ethic, having strong communication skills, being independent and open minded.   If I were to start this business, I think it could potentially play a huge role in my life. Regardless of whether my business idea ended up being a success or not I would still look back on the experience fondly, because even if this business idea didn’t pan out, I would take the failure and use it as a learning experience. I think that’s what entrepreneurship is all about: not necessarily about the success, but about how you handle failure. I think if you handle your failures well, you will learn from it a...

Reflection: I was honestly surprised at all the positive feedback I received from my last elevator pitch. A lot of the comments said they liked my first idea. People said that I did a good hob of hooking people in with my opening anecdote. The feedback that I liked the most was that someone asked how my service was different from other services and they said I should try to differentiate from other services. I took this feedback to heart. This is true because what I changed based on my feedback was trying to come up with an idea that was more unique and an idea that I could differentiate from other ideas/ products.

Assignment 18A – Create a Customer Avatar He lives in southern California, a state with plenty of coffee drinkers and plenty of unique places to obtain this caffeinated beverage. He was always used to living with his family, and he embraces his unique Hispanic heritage every day with the food he eats, clothes he wears, the music he listens to and the coffee that his entire family enjoys on a daily basis. He was happy to have been accepted to UCLA 3 years ago. At the age of 21 he is well into pursuing his graphic design degree and he has been enjoying the freedom of dorm life for these past 3 years. He is extremely extroverted and makes new friends with ease. He has plenty of friends that he met through his classes and various school clubs. He has been able to maintain good grades throughout his schooling through his good study habits and with the help of some coffee that he gets on a weekly basis and brings back to his dorm room for his study time. He drives a 2012 Honda fit that...

Assignment 16A – What’s Your Secret Sauce? Five ways in which I think I have Human Capital: 1.       Hardworking – I believe that whenever I set my mind on something I will always put in the effort and try my best to get that thing done. Whenever I am at work if I have done every task that I have been assigned, I will actively search for more things that can be done/ improved upon. 2.       Empathy/ compassion – I believe that I excel when it comes to relating to others. Whenever someone comes to me with a problem, I try to see things from their perspective and help them in the best way that I can. 3.       Honesty – I think with everything I do I am always honest. I have had people tell me that when they talk to me, they appreciate how honest I am and how I don’t try to sugar coat things. 4.       Independent – I like to think for myself and march to the beat of my own drum. ...

Assignment 15A – Figuring Out Buyer Behavior No. 2 For this exercise I decided to try a different business opportunity, specifically the idea I had for my first elevator pitch: Coffee on demand. Coffee on demand would be an app that would deliver a cup of coffee (or any other caffeinated beverage) to the customer wherever and whenever they needed it. It would work similarly to how uber eats works where you can pay to have the food delivered to you or you can get paid to deliver food to people, but with coffee. In my first interview, the person had some great insights on the alternatives to my service. He said the only real alternative to my app idea was mobile ordering from the coffee places directly. He said that while my app would be more convenient than mobile ordering if you didn’t have a lot of time, he probably would just go directly to the coffee place to pick up his order if he had the few minutes to spare. He made a good point that he wouldn’t want to have to pay a deliv...