Testing the Hypothesis, Part 2

Assignment 9A – Testing the Hypothesis, Part 2
·         Who: through my process of conducting these interviews I found out that there are people that fall outside the boundary of my market. These particular persons are people who already get good grades and possess the necessary motivation to complete their schoolwork without any outside distractions. One of the people I interviewed said they had very strict parents, so they would always focus on schoolwork first and they seldom got distracted. A young lady I interviewed said that she couldn’t think about doing anything fun unless she knew she did not have any schoolwork to attend to, so she would do try to get her homework done without any distractions so she could later enjoy her free time.  Another person I interviewed said they didn’t have a problem focusing on studying in high school because he would get in trouble with his parents if he didn’t keep his grades up, he said that he only had trouble once he got into college and his parents weren’t there to keep him in check. I also had another interviewer who said he used to have a problem with focusing on schoolwork, but his parents put him on medication to help him focus.
·         What: from this set of interviews I realized that people that have strict parents usually will not have a problem with studying and if focusing on school work is an issue for some people they will find other means to solve it (e.g. being put on medication). An app isn’t something that will be appealing to this group of people.
·         Why: I think that the need is not different, it is just that they do not have the need because there is some outside force (strict parents or medication for example) that keeps them focused on schoolwork.
                                                           Inside the Boundary                    Outside the Boundary
Who:
students who have a hard time focusing on schoolwork.
parents who want to make sure their kids are studying but can’t force them to focus themselves.

students who have some outside force that helps them study already.
parents who already are able to force their kids to focus on schoolwork.


What:

To help students focus on schoolwork or aid parents in making sure their children are focusing on schoolwork.
There is no need for the students that have strict parents or some outside force that helps them  focus.
Why:
The need exists because some students      have strict parents that
have trouble focusing on studying.               force them to study.
The students don’t have an outside force    have other outside forces
that forces them to focus on studying.          that help them focus.


summary: I think that I learned that the audience for my product is much smaller than I originally anticipated and that maybe my opportunity is not as viable as i originally thought. 

Comments

  1. Blake StricklandFebruary 16, 2020 at 6:45 PM

    Hi John,
    I think you did a great job picking interviewees who are outside of the boundary of your opportunity. You got some varying evidence that there are people who you might think to target initially, yet they have some individual reason that they do not fit into your opportunity. I also thought that my opportunity was not quite as strong as it was before doing this hypothesis. However, I do think there is still a great market out there for the both of us!

    ReplyDelete

Post a Comment

Popular posts from this blog

Assignment 28A – Your Exit Strategy

Assignment 28A – Your Exit Strategy ·        Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children? o    I think that my exit strategy is to stay with my business for as long as it is profitable and manageable for me. This could mean selling it in five years if I decide I cannot handle the business anymore and I just want to take my money and run. Or maybe I will handle the business for decades, just as long as its profitable and I can handle running the business. If I am nearing the end of my life and the business is still successful, I think I would pass it on my children and let them run it. All and all I think my exit strategy would be taking things one day at a time. I think if I look too far in the future it...
Read more

Figuring Out Buyer Behavior No. 1

Assignment 12A – Figuring Out Buyer Behavior No. 1 Choosing a segment:   For this assignment, I chose a segment of parents that have children that are currently in school. All of my interviews were with parents who were concerned that their children had trouble focusing on their schoolwork. One of the parents I interviewed is a single mother of two children. She says that she thinks her oldest son has trouble focusing on his schoolwork and his grades are suffering as a result. Another was a father of one child. He says that his daughter spends too much time on her phone and that she doesn’t consistently get good grades. The third is another mother who has five children. She believes that two of her children have trouble with doing their schoolwork and she suspects it is because of the constant distractions. Interviews: In the interviews I conducted with the three parents there was one thing they had in common: they all had the unmet need of having some way to have their c...
Read more

Assignment 15A – Figuring Out Buyer Behavior No. 2

Assignment 15A – Figuring Out Buyer Behavior No. 2 For this exercise I decided to try a different business opportunity, specifically the idea I had for my first elevator pitch: Coffee on demand. Coffee on demand would be an app that would deliver a cup of coffee (or any other caffeinated beverage) to the customer wherever and whenever they needed it. It would work similarly to how uber eats works where you can pay to have the food delivered to you or you can get paid to deliver food to people, but with coffee. In my first interview, the person had some great insights on the alternatives to my service. He said the only real alternative to my app idea was mobile ordering from the coffee places directly. He said that while my app would be more convenient than mobile ordering if you didn’t have a lot of time, he probably would just go directly to the coffee place to pick up his order if he had the few minutes to spare. He made a good point that he wouldn’t want to have to pay a deliv...
Read more