Assignment 15A – Figuring Out Buyer Behavior No. 2 For this exercise I decided to try a different business opportunity, specifically the idea I had for my first elevator pitch: Coffee on demand. Coffee on demand would be an app that would deliver a cup of coffee (or any other caffeinated beverage) to the customer wherever and whenever they needed it. It would work similarly to how uber eats works where you can pay to have the food delivered to you or you can get paid to deliver food to people, but with coffee. In my first interview, the person had some great insights on the alternatives to my service. He said the only real alternative to my app idea was mobile ordering from the coffee places directly. He said that while my app would be more convenient than mobile ordering if you didn’t have a lot of time, he probably would just go directly to the coffee place to pick up his order if he had the few minutes to spare. He made a good point that he wouldn’t want to have to pay a deliv...
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